Pennsylvania Code
Title 31 - INSURANCE
Part I - General Provisions
Subpart E - Advertising of Insurance
Chapter 51 - GENERAL PROVISIONS
Subchapter B - COMPLIANCE STANDARDS
GENERAL COMPLIANCE STANDARDS
Section 51.28 - Status of company

(a) An advertisement originating within this Commonwealth, which is intended to be seen or heard or which may reasonably be expected to be seen or heard beyond the limits of this Commonwealth, may not imply licensing beyond this Commonwealth unless the company is so licensed. An advertisement shall appropriately indicate that the company is licensed in a specified state or states only, or is not licensed in a specified state or states, by a statement such as: "This Company is licensed only in . . ." or "This Company is not licensed in . . ."

(b) An advertisement originating outside this Commonwealth, which may reasonably be expected to be seen or heard in this Commonwealth shall comply with this chapter or prominently set forth the following disclaimer: "This offer is not available to residents of Pennsylvania."

(c) An advertisement may not contain statements which are untrue in fact, or by implication misleading, with respect to the assets, corporate structure, financial standing, age or relative position of the company in the insurance business.

(d) An advertisement may not create the impression directly or indirectly that the company, its financial condition or status, or the payment of its claims, or the merits, desirability, or advisability of its contract forms or kinds or plans of insurance are approved, endorsed, or accredited by any division or agency of this Commonwealth or the United States Government.

(e) An advertisement may not contain a recommendation by a commercial rating system unless it clearly indicates the purpose of the recommendation and the limitations of the scope and extent of the recommendation.