Pennsylvania Code
Title 31 - INSURANCE
Part I - General Provisions
Subpart E - Advertising of Insurance
Chapter 51 - GENERAL PROVISIONS
Subchapter B - COMPLIANCE STANDARDS
GENERAL COMPLIANCE STANDARDS
Section 51.21 - Form and content of advertisements

(a) The format and content of an advertisement of an insurance contract shall be sufficiently complete and clear to avoid deception or the capacity or tendency to mislead or deceive. Whether an advertisement has a capacity or tendency to mislead or deceive shall be determined by the Commissioner of Insurance from the overall impression that the advertisement may be reasonably expected to create upon a person of average education or intelligence, within the segment of the public to which it is directed.

(b) Advertisements shall be truthful and not misleading in fact or in implication.