Oregon Administrative Rules
Chapter 350 - COLUMBIA RIVER GORGE COMMISSION
Division 81 - LAND USE ORDINANCE
Section 350-081-0112 - Signs
Universal Citation: OR Admin Rules 350-081-0112
Current through Register Vol. 63, No. 3, March 1, 2024
(1) GMA Sign Provisions:
(a) Except for signs allowed
without review pursuant to 350-081-0074, all new signs must meet the following
guidelines unless these guidelines conflict with the Manual for Uniform Traffic
Control Devices for public safety, traffic control or highway construction
signs. In such cases, the standards in the Manual for Uniform Traffic Control
Devices shall supersede these guidelines.
(A)
The support structure shall be unobtrusive and have low visual
impact.
(B) Lettering colors with
sufficient contrast to provide clear message communication shall be allowed.
Signs shall be colored to blend with their setting to the maximum extent
practicable.
(C) Backs of all signs
shall be unobtrusive, nonreflective, and blend in with the setting.
(D) Spotlighting of signs may be allowed
where needed for night visibility. Backlighting is not permitted for
signs.
(E) Except for signs along
public highways necessary for public safety, traffic control, or road
construction and consistent with the Manual for Uniform Traffic Control
Devices, the following signs are prohibited:
(i) Luminous signs or those with intermittent
or flashing lights. These include neon signs, fluorescent signs, light
displays, and other signs that are internally illuminated, exclusive of
seasonal holiday light displays.
(ii) New billboards.
(iii) Signs with moving elements.
(iv) Portable or wheeled signs, or signs on
parked vehicles where the sign is the primary use of the
vehicle.
(b)
Any sign that does not conform with a provision of these guidelines and has
existed before their adoption is subject to the following provisions:
(A) Alteration of existing nonconforming
signs shall comply with these guidelines.
(B) Any nonconforming sign used by a business
must be brought into conformance concurrent with any expansion or change in use
that requires a development permit.
(2) SMA Sign Provisions:
(a) New signs shall be allowed as specified
in the applicable land use designation.
(b) No sign shall be erected or placed in
such a manner that it may interfere with, be confused with, or obstruct the
view of any traffic sign, signal, or device.
(c) Preexisting signs are allowed to
continue, provided no changes occur in size, structure, color, or
message.
(d) Except for signs
allowed without review pursuant to 350-081-0074, all new signs shall meet the
following guidelines and be consistent with the Manual for Uniform Traffic
Control Devices:
(A) Signs shall be maintained
in a neat, clean, and attractive condition.
(B) The character and composition of sign
materials shall be harmonious with the landscape and/or related to and
compatible with the main structure upon which the sign is attached.
(C) Signs shall be placed flat on the outside
walls of buildings, not on roofs or marquees.
(D) Signs shall be unobtrusive and have low
contrast with the setting.
(E) The
visual impact of the support structure shall be minimized.
(F) Outdoor sign lighting shall be used for
purposes of illumination only, and shall not be designed for, or used as, an
advertising display, except for road safety signs.
(G) The backs of all signs shall be visually
unobtrusive, non-reflective, and blend in with the setting.
(H) Internal illumination or backlighting of
signs shall not be permitted except for highway construction, warning, or
safety.
(e) Public signs
shall meet the following standards in addition to 350-081-0112(2)(a)-(d):
(A) The Columbia River Gorge National Scenic
Area Graphic Signing System provides design standards for public signs in and
adjacent to public road rights-of-way. All new and replacement public signs,
except those transportation regulatory, guide, and warning signs allowed
outright shall conform to the guidelines in this system. Types of signs
addressed include recreation site entry, interpretive, specific service signs,
destination and distance signs, variable message signs, or signs that bridge or
are cantilevered over the road surface.
(B) Signs located outside public road
rights-of-way are encouraged to be designed in a way that is consistent with
similar-purpose signs described in the Graphic Signing System.
(C) Signs posted by governmental
jurisdictions giving notice to the public shall be no larger than that required
to convey the intended message.
(f) Signs for public and commercial
recreation facilities, home occupations, cottage industries, and commercial
uses shall meet the following guidelines in addition to 350-081-0112(2)(a)-(d)
and 350-081-0112(2)(g):
(A) Any sign
advertising or relating to a business that is discontinued for a period of 30
consecutive days shall be presumed to be abandoned and shall be removed within
30 days thereafter, unless permitted otherwise by the jurisdictional
authority.
(B) Any signs relating
to or advertising for a business shall be brought into conformance with these
sign guidelines before any expansion or change in use that is subject to review
by the counties.
(C) Offsite and
onsite directional signs on approach roads to recreational facilities may be
permitted. Name and interpretive signs may be permitted onsite, but should be
kept to the minimum required to achieve the purpose(s) of the
facilities.
(D) Commercial
recreation businesses approved in conjunction with a recreational facility may
have a name sign not exceeding 16 square feet.
(E) Recreation developments may have one
on-premise name sign at each principal entrance. Such signs are encouraged to
be of a low profile, monument type, and shall conform to the Graphic Signing
System.
(g) The
following signs are prohibited:
(A)
Advertising billboards.
(B) Signs
that move or give the appearance of moving, except signs used for highway
construction, warning, or safety.
(C) Portable or wheeled signs, or signs on
parked vehicles where the sign is the primary use of the vehicle, except for
signs used for highway construction, warning, or safety.
(h) Sign clutter and other negative visual
effects from excessive signs along all roads and highways, and at parking lots
and recreation facilities, shall be reduced.
Publications: Publications referenced are available from the agency.
Stat. Auth.: ORS 196.150, RCW 43.97.015 & 16 U.S.C. sec. 544c(b)
Stats. Implemented: ORS 196.150
Disclaimer: These regulations may not be the most recent version. Oregon may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.