Oklahoma Administrative Code
Title 765 - Oklahoma Used Motor Vehicle, Dismantler, and Manufactured Housing Commission
Chapter 16 - Advertising
Subchapter 3 - Specific Advertising Regulations
Section 765:16-3-6 - Dealer price advertising
Current through Vol. 42, No. 1, September 16, 2024
(a) Selling price. The most conspicuous price of a used motor vehicle, when advertised by a dealer, must be the full and total selling price for which the dealer will sell the vehicle. An advertisement may not list only a down payment price in lieu of the full price of the vehicle, manufactured home or installation of manufactured home. The only charges that may be excluded from the advertised price are:
(b) Qualification. A qualification may not be used when advertising the cash price of a vehicle such as "with trade", "with acceptable credit", "with dealer-arranged financing", or "with down payment".
(c) Rebate or savings claim. If a price advertisement discloses a rebate, cash back, discount savings claim, or other incentive, the full cash price of the vehicle must be disclosed as well as the price of the vehicle after deducting the incentive.
Added at 16 Ok Reg 3187, eff 7-12-99