Oklahoma Administrative Code
Title 725 - Oklahoma Tourism and Recreation Department
Chapter 20 - Marketing Services Operation
Subchapter 7 - Reimbursement of Matching Funds to Multicounty Organizations
Section 725:20-7-7 - Tourism promotion expenditures

Universal Citation: OK Admin Code 725:20-7-7

Current through Vol. 42, No. 1, September 16, 2024

(a) Tourism promotion expenditures are expenditures by the multicounty organization for tourism marketing planned and conducted by the association.

(1) Tourism promotion expenditures by a multicounty organization reimbursable with matching funds are actual costs for the preparation, printing, publication and distribution of media advertising in:
(A) print advertising, including brochures, promotional materials, and direct mail of no more than twenty percent (20%) of the budget, that includes a QR code that links to the multicounty organization's website or associated advertisement and has tracking capabilities that allow the multicounty organization to review and report the effectiveness of the print advertising;

(B) digital advertising, including social platforms and a mandatory website for the multicounty organization;

(C) television and video advertising;

(D) radio and audio streaming advertising;

(E) digital out-of-home advertising and billboard advertising;

(F) paid social media advertising;

(G) Google AdWords and search engine marketing; and

(H) services contracted through a third-party vendor.

(2) Brochures, promotion materials and advertisements shall be planned, approved and implemented by the multicounty organization.

(b) Any tourism promotion communication, with the exception of billboards, shall substantially disseminate information or project an image of the relevant multicounty area.

(c) All advertisement mediums set forth in OAC 725:20-7-7(a)(1)(A) -(H) shall specify how the reader/viewer/listener may inquire of the multicounty organization for comprehensive or particular information about tourism attractions, services, events or attributes of the multicounty organization area. All printed advertising and printed materials shall include a trackable QR code.

(d) Costs of renting exhibit space and displays at travel and trade shows and conventions, and the multicounty organization's expenses for operating such exhibits, not to exceed amounts provided in the State Travel Reimbursement Act.

(e) Costs of travel writer, travel agent, tour broker and tour operators familiarization tours into the state of Oklahoma, not to contravene the State Travel Reimbursement Act shall be allowable expenditures.

(f) Registration fees for the annual tourism and recreation industry conference shall be allowable expenditures.

(g) Advertising/promotion specialties shall be indicative and representative of the multicounty region's tourism attributes. Items shall be not for resale and distributed to target markets.

(h) All tourism promotion expenditures shall be for the purpose of attracting travelers/visitors/tourists into the state of Oklahoma or into the multicounty organization area.

(i) There shall be no prohibition upon the location of billboard advertising.

(j) Matching funds shall not be reimbursed to a multicounty organization for any partisan or political communication or advertising.

(k) Any visual advertisement shall include and utilize the appropriate logo or slogan designated by the Department as the official tourism logo or slogan. The logo shall be prominently displayed on the cover of print publications.

(l) Brochures and periodic promotional publications shall state "produced in cooperation with the Oklahoma Tourism and Recreation Department" and, shall identify the Department as a source of tourism information for the state and as the state of Oklahoma's official marketing agency and include the Department's website address.

(m) Tourism promotion expenditures shall be specified in the multicounty organization's marketing plan and budget work program. The marketing plan shall comply with the format provided by the Department.

(n) Tourism promotion expenditures that are reimbursed with matching funds shall be limited to the production of material, communication, advertising, travel/trade show exhibitions and/or hosting of familiarization tours; all conducted by the multicounty organization.

(o) Reimbursement of matching funds to a multicounty organization is expressly prohibited for any endeavor undertaken by, or any expense incurred by, an individual or entity other than the multicounty organization.

Added at 10 Ok Reg 4149, eff 7-26-93; Amended at 19 Ok Reg 2810, eff 7-25-02; Amended at 23 Ok Reg 2004, eff 6-11-06

Disclaimer: These regulations may not be the most recent version. Oklahoma may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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