Oklahoma Administrative Code
Title 340 - Department of Human Services
Chapter 2 - Administrative Components
Subchapter 37 - Communications
Section 340:2-37-2 - Definitions

The words and terms in this Subchapter shall have the following meanings unless the context clearly indicates otherwise:

"Agent" means a person, group, partner, or entity not employed by the Oklahoma Human Services (OKDHS) that works with, or has a paying contract with OKDHS.

"Brand" means a name and, a visual or non-visual image, reflective of the OKDHS mission, vision, and values that:

(A) creates a positive perception in the public mind;

(B) establishes a market position; and

(C) is used to carry any message relevant to OKDHS through any medium.

"Technology-driven communications" means electronic communication tools, including email, audio and video programming, Internet and Intranet content, and public education and service announcements.

Added at 21 Ok Reg 1342, eff 5-27-04