Ohio Administrative Code
Title 3359 - University of Akron
Chapter 3359-4 - Public Affairs and Development
Section 3359-4-01 - University communications and marketing
Universal Citation: OH Admin Code 3359-4-01
Current through all regulations passed and filed through September 16, 2024
(A) President of the university.
As specified in rule 3359-1-05 of the Administrative Code, the president is executive head of all university colleges, branches, schools and departments, possessing duties, responsibilities and powers as delineated in the rules of the university of Akron.
(B) Vice president, chief communication and marketing officer.
(1) The vice president,
chief communication and marketing officer shall be appointed by the board
or the board's designee(s) upon recommendation of
the president; shall hold office at the discretion of the president; and
ultimately reports to the president through the administrative reporting line
then in effect.
(2) The vice
president, chief communication and marketing officer shall be responsible for
the oversight and management of the office of university communications and
marketing (UCM) in its provision of institution-level integrated marketing and
communications services to the university.
(3) The vice president, chief communication
and marketing officer shall:
(a) Serve as the
chief external spokesperson for the university and oversee the university's
media relations;
(b) Oversee and
manage UCM's efforts, in collaboration with campus leaders and constituencies,
to develop and support consistent messaging, strategic marketing, and strong
brand development for the university;
(c) Oversee and manage the university's
marketing communications, advertising, social media, and internal and digital
communications;
(d) Coordinate and
manage crisis communications and reputational management messaging for the
university;
(e) Provide advice and
recommendations to senior leadership on communication and marketing issues;
and
(f) Perform other duties as may
be assigned by the president.
(C) The vice president, chief communication and marketing officer shall have the authority to organize and staff UCM to meet its operational responsibilities, consistent with university rules and policies and the authority of the president.
Disclaimer: These regulations may not be the most recent version. Ohio may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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