Current through all regulations passed and filed through September 16, 2024
(A)
Policy statement.
Institutional publications, statements, and advertisements must represent the
highest professional standards for design and content, shall be truthful
informative and constructive, and avoid misleading or exaggerated impressions
with respect to the university.
(B)
Purpose. To
maintain the consistency of the university's public image and to ensure
appropriate use of the university's name and brand, the efficient use of
university resources, and to provide information regarding the use of
university funds in support of community activities and events.
(C)
Scope. This
policy applies to all advertising, including sponsorships, done by the
university. Adherence to the highest professional content, design, and
production standards is required to ensure that core institutional messaging,
imaging and branding is accurately and effectively expressed and presented to
the public in all media.
(D)
"Sponsorship." The use of university funds for the
betterment of agencies/ community partners that work in collaboration with the
university but are not a part of the university system. Sponsorship includes
underwriting, advertising, or attendance sponsorship, such as a seat or table
fifteen hundred dollars and above.
(E)
Guidelines.
(1)
The success and
public acceptance of effective advertising is dependent on a strategy built
upon research, credibility and consistency; and it must be based on a
well-planned and executed program. The office of marketing and communications
is responsible for assuring that these standards are met.
(2)
The YSU contact
that requests or receives table seats as part of sponsorship is responsible to
assure the table is full and provides a great opportunity for faculty,
students, or administrators to appropriately represent the university and
expand their learning experiences while mutually benefitting the partner
organization.
(E)
Procedures.
(1)
University departments and offices wishing to use
university resources for a sponsorship to advertise in any medium (e.g.,
internet websites, print publications, outdoor media, radio, television) must
do so in consultation with the office of marketing and
communications.
(2)
A written request for advertising or sponsorship
planning, design and/or placement services must be submitted to the office of
marketing and communications prior to the commitment of any university funds at
least three weeks in advance of the advertisement or sponsorship deadline. At
that time, the office of marketing and communications will provide the
requester with final production and placement cost estimates before
proceeding.
(3)
Once a final design and budget are agreed upon, the
office of marketing and communications will be responsible for quality control
in the design, content, and timely placement of the final advertisement or
sponsorship.
(4)
With respect to the department of intercollegiate
athletics, the college of creative arts and communication, and employment
advertising by the department of human resources, written requests for
advertising are not required to be submitted to the office of marketing and
communications. However, the marketing and/or advertising of these units must
adhere to the guidelines and intent of this policy. The office of marketing and
communications will monitor practices to ensure appropriate professional
standards.
Replaces: 3356-5-02
