Current through all regulations passed and filed through December 16, 2024
(A) Policy statement. This policy applies to
all Kent state university employees who manage and/or participate in
maintenance of university social media account activity in platforms ranging
from, but not limited to, YouTube, Facebook, LinkedIn, Twitter, Google+,
Flickr, Instagram, Tumblr and Pinterest for the purpose of managing the
institutional brand and sharing institutional and departmental
information.
(B) Scope. Employees
and other members of the university community who create institutional social
media accounts and/or are granted access to a social media account shall follow
all policies, rules, procedures and guidelines established to manage social
media activity for university accounts. This policy does not apply to personal
social media activities.
(C)
Implementation.
(1) The division of
university communication and marketing is responsible
for promulgating the rules, procedures and guidelines for regulating the
university's use of social media, including but not limited to the "guide to
social media" as amended.
The division of university
communications and marketing shall monitor industry trends to support
ongoing development of university guidelines.
(2) To achieve the overall advancement of
Kent state university's unique institutional brand identity, as defined in the
Kent state university positioning platform and "guide to marketing," social
media spaces and activity covered by this policy, shall be governed by the
guide to social media.
(3)
The division of university communications and
marketing shall assist departments, divisions and all units covered by
this policy in identifying noncompliant elements and shall provide assistance
to departments to bring departmental social media spaces into compliance with
this policy.
(4)
The division of university communications and
marketing shall be added as a social media administrator for each
departmental social media account for the purpose of providing coverage during
departmental transitions, which can result in lapses of maintenance.
(5) Copyright and ownership of internet
materials, whether original or derived works, created or developed by Kent
state university staff, faculty or students are prescribed by Kent state
university contractual agreements or policies regarding intellectual property,
including but not limited to rules 3342-5-11, 3342-5-10, 3342-5-10.1, 3342-5-
10.2, and 3342-5- 10.3 of the Administrative Code.
(6) No social media activity can contain any
copyrighted or trademarked material without permission of the
copyright/trademark holder except as permitted by law. Photographs, drawings,
video clips or sound clips may not be used without permission of the person who
created them or the entity owning the rights where applicable.
(7) Other than basic identification
information described in the guide to social media, this policy is not intended
to regulate content.
(8) Kent state
university institutional and departmental social media accounts and activity
must adhere to the terms of service established by each social media
platform.
(9) Institutional and
departmental social media accounts must include the institutional disclaimer
statement as provided for and provided in the guide to social media.
(D) Violations.
Violations of this policy may result in the revocation of an
employee's administrative rights to their respective institutional or
departmental social media accounts.