Ohio Administrative Code
Title 3341 - Bowling Green State University
Chapter 3341-10 - Policy on Logo
Section 3341-10-08 - University-administered social media management policy
Current through all regulations passed and filed through March 18, 2024
(A) Policy statement and purpose
The purpose of this policy is to establish a university-wide standard for the use, creation, and management of university-administered social media accounts.
Social media is a popular and powerful mechanism for timely global communications highlighting news and events occurring at Bowling Green state university. BGSU supports the use of university-administered social media accounts by its faculty, staff and students to communicate factual information regarding the university. All individuals posting to a university-administered social media account must adhere to this policy. Regular review of this policy is expected; failure to do so is not justification for noncompliance.
(B) Policy scope
This policy applies to all university entities that use university-administered social media accounts.
This policy does not apply to recognized student organizations or student groups. It also does not apply to individual students when they are communicating in their individual capacity, but it does apply to student employees when they are communicating as employees.
This policy does not apply to invitation-only synchronous meeting platforms such as Zoom or Microsoft Teams.
(C) Definitions
(D) Policy
Each university-administered social media account shall have a full-time BGSU employee as an account manager. The account manager is responsible for ensuring compliance with this policy and all other relevant university policies.
In addition, each account manager shall have the following responsibilities.
Each new university-administered social media account must be reviewed and approved prior to implementation by the office of marketing and brand strategy using procedures to be developed by that office.
All those who create or post content on a university-administered social media account are expected to follow the BGSU social media guidelines.
All those who create or post content on a university-administered social media account are expected to follow the BGSU social media accessibility best practices.
Limited use data shall not be posted to social media. "Limited use data" is defined to include information not subject to disclosure under Ohio public records law. Examples include unpublished intellectual property records, donor profile records, trade secret records, and security and infrastructure records.
Restricted data shall not be posted to social media. "Restricted data" is defined to include data prohibited from release by federal or state laws. Examples include student education records, library records and patron information, social security numbers and tax identification numbers, financial account data, driver's license numbers, and medical records.
BGSU has determined that the following content is not appropriate for any university-administered social media account and is subject to removal.
Any failure to follow this policy will be referred to the appropriate supervisory authority for review and action.
(E) Applicable laws
All users of university-administered social media accounts must be aware of and comply with all applicable federal, state, and local laws, contracts, regulations, and licenses. These include but are not limited to: the Family Education Rights and Privacy Act (FERPA); the Digital Millennium Copyright Act (DMCA); and copyright law.
(F) Equity impact statement
The policy has been assessed for adverse differential impact on members of one or more protected groups.
(G) Related policies
The following policies relate to university-administered social media accounts: