North Carolina Administrative Code
Title 21 - OCCUPATIONAL LICENSING BOARDS AND COMMISSIONS
Chapter 16 - DENTAL EXAMINERS
Subchapter P - ADVERTISEMENT OF DENTAL SERVICES
Section 16P .0101 - COMMUNICATIONS CONCERNING DENTAL SERVICES
Current through Register Vol. 39, No. 6, September 16, 2024
A dentist shall not make a false or misleading communication about the dentist or the dentist's services. A communication is false or misleading if it:
(1) Contains a material misrepresentation of fact;
(2) Is likely to mislead or deceive because it makes only a partial disclosure of relevant facts;
(3) Is intended or is likely to create false or unjustified expectations of favorable results;
(4) Contains express or implied claims of superiority which cannot reasonably be substantiated by the advertising practitioner; or
(5) Contains other representations or implications which are intended or likely to cause an ordinary, prudent person to misunderstand or be deceived.
Authority
G.S.
90-41(a)(16),(17),(18);
90-48;
Eff. March 1,
1985;
Amended Eff. May 1, 1989; October 1, 1986;
Pursuant to
G.S.
150B-21.3A, rule is necessary without
substantive public interest Eff. January 9,
2018.
