New York Codes, Rules and Regulations
Title 9 - EXECUTIVE DEPARTMENT
Subtitle B - Division of Alcoholic Beverage Control
Chapter II - Rules of the Office of Cannabis Management
Part 114 - Cannabinoid Hemp
Section 114.12 - Advertising requirements

(1) include any false or misleading statements, images, or other content including, but not limited to, any health claims;

(2) contain claims that cannabinoid hemp or a cannabinoid hemp product can, or is intended to, diagnose, cure, mitigate, treat, or prevent disease;

(3) lead a reasonable consumer to believe that a cannabinoid hemp product is cannabis, or medical cannabis or that a licensee is authorized to sell or dispense cannabis or medical cannabis, as those are defined in section 3 of the Cannabis Law;

(4) have the purpose or effect of targeting or being attractive to individuals under twenty-one (21) years of age. The use of images of children or minors consuming cannabinoid hemp products and the use of words, designs, or brands that resemble products commonly associated with children, minors, or marketed to children or minors, is prohibited.