New Mexico Administrative Code
Title 21 - AGRICULTURE AND RANCHING
Chapter 18 - SEEDS, FEEDS, AND FERTILIZERS
Part 3 - COMMERCIAL FEEDS
Section 21.18.3.19 - PET FOOD AND SPECIALTY PET FOOD LABEL FORMAT AND LABELING
Current through Register Vol. 35, No. 18, September 24, 2024
A. Pet food and specialty pet food shall be labeled with the following information:
B. When a pet food or specialty pet food enclosed in an outer container or wrapper is intended for retail sale, all required label information shall appear on the outer container or wrapper.
C. A vignette, graphic, or pictorial representation on a pet food or specialty pet food label shall not misrepresent the contents of the package.
D. The use of the word "proven" in connection with a label claim for a pet food or specialty pet food is not permitted unless the claim is substantiated by scientific or other empirical evidence.
E. No statement shall appear upon the label or labeling of a pet food or specialty pet food which makes false or misleading comparisons between that product and any other product.
F. A personal or commercial endorsement is permitted on a pet food or specialty pet food label provided the endorsement is not false or misleading.
G. A statement on a pet food or specialty pet food label stating "improved," "new," or similar designation shall be substantiated and limited to 6 months production.
H. A statement on a pet food or specialty pet food label stating preference or comparative attribute claims shall be substantiated and limited to 1 year production, after which the claim shall be removed or re-substantiated.