New Mexico Administrative Code
Title 18 - TRANSPORTATION AND HIGHWAYS
Chapter 21 - TRAFFIC CONTROL SIGNAGE
Part 3 - REQUIREMENTS FOR SIGNS ON GAS, FOOD, LODGING, CAMPING AND ATTRACTION, TRAVELER INFORMATION SIGNS
Section 18.21.3.13 - COLOR AND RETROREFLECTORIZATION

A. Specific information panel: The background, border, and all legend shall consist of type III, or greater, retroreflective sign sheeting. The type of service, "GAS," "FOOD", "LODGING", "CAMPING" or "ATTRACTION" along with the exit number messages shall be white retroreflectorized 10-inch capital letters. The type of service shall be left justified and the "EXIT" and number shall be right justified. There shall be no hyphen between the type of service and the word "EXIT."

B. Business signs: The business sign color shall be a white message on a blue background, except that colors consistent with customary use should be used with nationally, regionally or locally known symbols or trademarks. The principal legend on the business sign shall be reflectorized and at least 10 inches in height, whether upper or lower case alphabet is used; however, where the symbol or trademark is used alone for the business sign, any legend on the symbol or trademark shall be in proportion to the size thereof, consistent with customary use. The business signs shall have a white border except that when symbols or trademarks are used the border may be omitted. The background, border, and all legend shall consist of type III, or greater, retroreflective sign sheeting.