New Mexico Administrative Code
Title 16 - OCCUPATIONAL AND PROFESSIONAL LICENSING
Chapter 48 - PRIVATE LAW ENFORCEMENT PRACTITIONERS
Part 3 - STANDARDS OF PRACTICE
Section 16.48.3.11 - FICTITIOUS NAMES AND TITLES

A. Fictitious names under which licensees conduct businesses shall not contain words which may foster confusion with city, local, state or federal law enforcement agencies, such as "police".

B. The terms, "police", "sheriff", "peace officer", or "law enforcement", shall not be used as part of any business name and shall not be displayed or used on business cards, stationary, advertisements, badges, uniforms, emblems, insignia or identification. No person licensed or required to be licensed under this act shall in any way give the impression that they are connected with the federal government, state government or any political subdivision of a state government.