New Mexico Administrative Code
Title 16 - OCCUPATIONAL AND PROFESSIONAL LICENSING
Chapter 16 - OPTOMETRIC PRACTITIONERS
Part 17 - ADVERTISING
Section 16.16.17.9 - ADVERTISEMENTS
Universal Citation: 16 NM Admin Code 16.16.17.9
Current through Register Vol. 35, No. 18, September 24, 2024
A. An optometrist may place advertisements in the yellow pages of the telephone directory. The advertisement must state the following information as provided in Section 57-21-3 of the Advertisement of Health Care Services Act:
(1) the optometrist's name;
(2) address and telephone number of the
optometrist's practice location; and
(3) the designation of the profession in
which the optometrist is licensed to practice: O.D., optometrist, doctor of
optometry, or optometric physician, as provided in Subsection C of this
rule.
B. The advertisement may also describe the nature of the optometrist's practice such as, but not limited to, visual analysis, refraction, and eye examination.
C. New Mexico licensed optometrists shall be allowed to use the designation of "optometric physician" in their advertisements. The advertisement may be placed under the "physicians' title in the yellow pages under the following conditions:
(1) the optometrist identifies his
professional designation in his advertisement, and
(2) the title heading does not limit the
advertisement specifically. For instance: "physicians M.D." limits the section
only to M.D.s; "physicians - M.D., ophthalmologists" limits the section only to
M.D.s and/or ophthalmologists.
Disclaimer: These regulations may not be the most recent version. New Mexico may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
