New Mexico Administrative Code
Title 13 - INSURANCE
Chapter 10 - HEALTH INSURANCE
Part 4 - ADVERTISING ACCIDENT AND HEALTH INSURANCE
Section 13.10.4.6 - OBJECTIVE

Universal Citation: 13 NM Admin Code 13.10.4.6
Current through Register Vol. 35, No. 18, September 24, 2024

The purpose of this rule is to protect prospective purchasers with respect to the advertisement of accident and health insurance. The rule is intended to assure the clear and truthful disclosure of the benefits, limitations and exclusions of policies sold as accident and health insurance. The rule establishes guidelines and permissible and impermissible standards of conduct in the advertising of accident and health insurance in a manner which prevents unfair, deceptive and misleading advertising and is conducive to accurate presentation and description to the insurance-buying public through the advertising media and material used by insurance agents and companies.

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