New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 7 - COMPARATIVE PRICE ADVERTISEMENTS AND SAVINGS CLAIMS FOR THE NATIVE AMERICAN JEWELRY AND ARTS AND CRAFTS RETAIL INDUSTRY
Section 12.2.7.18 - USE OF THE TERM "WHOLESALE"
Universal Citation: 12 NM Admin Code 12.2.7.18
Current through Register Vol. 35, No. 18, September 24, 2024
It is an unfair and deceptive practice to advertise the phrase "wholesale to the public," or any similar term or phrase or to otherwise state or imply that the public is able to buy merchandise at "wholesale" prices, unless the seller is, in fact, a wholesaler, and unless the seller sells to the general public at exactly the same prices as he or she sells to retailers who are buying merchandise intended for resale to the public at a higher retail price.
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