New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 7 - COMPARATIVE PRICE ADVERTISEMENTS AND SAVINGS CLAIMS FOR THE NATIVE AMERICAN JEWELRY AND ARTS AND CRAFTS RETAIL INDUSTRY
Section 12.2.7.10 - COMPARISON TO SELLER'S FUTURE PRICES
Universal Citation: 12 NM Admin Code 12.2.7.10
Current through Register Vol. 35, No. 6, March 26, 2024
It is an unfair and deceptive practice for a seller to advertise an introductory offer or to compare its current price for a good with the price at which the good will be offered in the future, unless both of the following requirements are met:
A. the future price takes effect within a reasonable time not to exceed 30 days after the introductory offer of price comparison is first published; and
B. after the end of the introductory sale, the advertised future price of the good becomes the seller's regular and customary price.
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