New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 5 - REQUIREMENTS FOR ENVIRONMENTAL MARKETING CLAIMS
Section 12.2.5.9 - PRIOR REASONABLE BASIS REQUIRED
Universal Citation: 12 NM Admin Code 12.2.5.9
Current through Register Vol. 35, No. 18, September 24, 2024
It is an unfair or deceptive trade practice for any person to make an environmental marketing claim unless prior to making the claim:
A. the person has and relies upon a prior reasonable basis from which to conclude that the claim is true; and
B. the person possesses documents that evidence the prior reasonable basis for the claim.
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