New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 5 - REQUIREMENTS FOR ENVIRONMENTAL MARKETING CLAIMS
Section 12.2.5.14 - COMPARATIVE CLAIMS
Universal Citation: 12 NM Admin Code 12.2.5.14
Current through Register Vol. 35, No. 18, September 24, 2024
It is an unfair or deceptive trade practice to make an environmental marketing claim that includes a comparative statement unless:
A. the claim is presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception; and
B. the marketer is able to substantiate the comparison.
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