New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 5 - REQUIREMENTS FOR ENVIRONMENTAL MARKETING CLAIMS
Section 12.2.5.13 - OVERSTATEMENT OF ENVIRONMENTAL BENEFITS
Universal Citation: 12 NM Admin Code 12.2.5.13
Current through Register Vol. 35, No. 18, September 24, 2024
It is an unfair or deceptive trade practice to make an environmental marketing claims in a manner that overstates the environmental attribute or benefit, expressly or by implication. Marketers must avoid implications of significant environmental benefits if the benefits are in fact negligible.
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