New Mexico Administrative Code
Title 12 - TRADE, COMMERCE AND BANKING
Chapter 2 - CONSUMER PROTECTION
Part 2 - GAME PROMOTION REQUIREMENTS
Section 12.2.2.7 - DEFINITIONS
Current through Register Vol. 35, No. 18, September 24, 2024
A. As used in these regulations, "game promotion" shall mean any promotional enterprise whose entrants are sought on the basis of representations that prizes or awards will be made to a certain number of entrants based upon chance or on the entrant's skill; and whose primary purpose in so doing is the direct or indirect promotion of a product, service or business entity, or the generation of money through the collection of entry fees or other consideration. Game promotions shall encompass, without limitation, such terms as "contest", "giveaway", "sweepstakes", "drawing" or "game".
B. As used in these regulations, "consideration" means anything of pecuniary value, and includes any business advantage to the sponsor, user or promoter of the game promotion.