New Jersey Administrative Code
Title 2 - AGRICULTURE
Chapter 53 - STORES
Subchapter 6 - SALES BELOW COST; STORES
Section 2:53-6.1 - Sales below variable cost prohibited
Universal Citation: NJ Admin Code 2:53-6.1
Current through Register Vol. 56, No. 24, December 18, 2024
It shall be unlawful and a violation of this subchapter for any licensed store to offer for sale or sell milk or milk products at less than the variable cost thereof as defined in N.J.A.C. 2:53-6.2; but nothing in this section shall prevent a store from meeting the price or offer of a competitor for a product or products of like quality sold in similar quantities; provided, however, that the burden of proving and properly documenting the meeting of a competitive price shall rest with the licensee asserting the claim.
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