New Jersey Administrative Code
Title 2 - AGRICULTURE
Chapter 52 - PROCESSORS, DEALERS AND SUBDEALERS
Subchapter 7 - SALES BELOW COST; DEALER
Section 2:52-7.1 - Sales below variable cost prohibited

It shall be unlawful and a violation of these rules for any dealer licensee to directly or indirectly be a party to, or assist in, any transaction to sell or offer to sell milk and milk products within the State of New Jersey, or for sale in the State of New Jersey, at less than the variable cost thereof as defined in 2:52-7.2; but nothing in this section shall prevent a dealer from meeting the price or offer of a competitor for a product or products of like quality and nature in similar quantities; provided, however, that the burden of proving and properly documenting the meeting of a competitive price shall rest with the licensee asserting the claim.