New Jersey Administrative Code
Title 18 - TREASURY - TAXATION
Chapter 19 - MOTOR FUELS - RETAIL SALES
Subchapter 2 - POSTED PRICES: ADVERTISING; REBATES; ALLOWANCES; TRADEMARKS
Section 18:19-2.4 - Brand names and trade names displayed
Universal Citation: NJ Admin Code 18:19-2.4
Current through Register Vol. 56, No. 18, September 16, 2024
(a) Conspicuous display.
1. All above-ground equipment for storing or
dispensing motor fuel operated by a retail dealer must bear, in a conspicuous place,
the name or trade mark of the product stored therein or dispensed
therefrom.
2. No retail dealer may
permit delivery into underground or above-ground containers, tanks, or equipment of
any motor fuel other than the brand represented or designated by the name or
trademark appearing on such container or dispensing equipment attached
thereto.
(b) Visible to customers.
1. The brand name or trademark must be
placed in such a position on the pump that will be readily visible to customers
approaching such pump; and
2. The
letters and numerals included in such brand name or trademark must be of such a size
that they will be readily readable by a customer approaching the pump.
(c) Brand names and trademarks must be displayed through the medium of glass globes, display panels, decalcomania, paint applications, or similar permanent devices on the pump.
(d) If the motor fuel stored in or dispensed from any above-ground equipment by a retail dealer does not have a brand name or trademark, the container or dispensing equipment must have, conspicuously displayed thereon, the words "No Brand."
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