New Jersey Administrative Code
Title 16 - TRANSPORTATION
Chapter 42 - SPONSORSHIP PROGRAM
Subchapter 5 - SPONSORSHIP AGREEMENTS
Section 16:42-5.1 - Sponsorship agreements

(a) Sponsorship agreements shall allow sponsors to receive acknowledgment signs, acknowledgment plaques, or other acknowledgment along highways under the jurisdiction and control of the Department, or on equipment, materials, or vehicles that will publicly recognize their sponsorship activities, in exchange for providing a highway-related service, product, or payment.

(b) Sponsorship agreements shall be for any duration, provided that they are economically sustainable, and provide a net benefit to the public.

(c) Sponsorship agreements shall include provisions for maintenance and removal of physical acknowledgment elements, which may include, but not be limited to, acknowledgment signs, acknowledgment plaques, or other acknowledgment on equipment, materials, or vehicles after the sponsorship agreement expires or the sponsor withdraws.

(d) Sponsorship agreements may be applicable to Department operational activities or other highway-related services or programs, including, but not limited to, operational activities or other highway-related services or programs for rest areas, park and ride facilities, snow removal, litter removal, vehicles and equipment, landscaping, maintenance and highway beautification, travel information, and safety or emergency service patrols.

(e) Sponsorship agreements shall identify the Statewide service or the specific site, corridor, or highway operation supported by any highway-related service, product, or payment of the sponsor.

(f) The Department shall terminate a sponsorship agreement if it determines the agreement, acknowledgement sign, or acknowledgment plaque, or other acknowledgement on equipment, materials, or vehicles presents a safety concern, interferes with the free and safe flow of traffic, or is not in the public interest.