New Jersey Administrative Code
Title 16 - TRANSPORTATION
Chapter 42 - SPONSORSHIP PROGRAM
Subchapter 1 - PURPOSE AND SCOPE
Section 16:42-1.2 - Scope

(a) In return for a highway-related service, product, or payment, each sponsor shall receive acknowledgment signs or plaques along highways and at rest areas under the jurisdiction and control of the Department, or other acknowledgment on Department equipment, materials, or vehicles that will publicly recognize each sponsorship activity, consistent with the provisions of this chapter.

(b) Department operational activities or other highway-related services or programs, may include, but are not limited to, operational activities or other highway-related services or programs for rest areas, park and ride facilities, snow removal, litter removal, vehicles and equipment, landscaping, maintenance and highway beautification, travel information, and safety or emergency service patrols.

(c) This program is not applicable to other programs in the Department that recognize or identify private entities through highway signage. These programs include, but are not limited to, Tourist Oriented Directional Sign (TODS) program, the Specific Service Sign (Logo) program, signs erected under the Supplemental Guide Sign program, and sponsorship signs as defined in N.J.A.C. 16:41C, Roadside Sign Control and Outdoor Advertising.