Current through Register Vol. 56, No. 24, December 18, 2024
(a) A sign shall be
considered an off-premise sign used for the purpose of the business of outdoor
advertising in the following circumstances:
1. If the property owner or sign owner
receives compensation for the use of the sign. However, if the payment of
compensation for the use of the sign is a condition of a bona fide and
principal use of the property and the compensation is paid by the entity whose
use or activity is displayed on the sign, the sign shall be considered an
on-premise sign; or
2. If a sign
consists principally of brand name or trade name advertising and the product or
service advertised is only incidental to the principal activity, conducted on
the premises where the sign is displayed.
(b) The premises on which an activity is
conducted shall be determined by physical facts rather than property lines. The
following are not part of the premises on which an activity is conducted and
any signs located on such lands shall be deemed off-premises advertising:
1. Land separated by a roadway, highway, or
other obstruction shall not be considered part of the premises. However, where
lands are developed into one integrated and commonly identified site, the lands
shall not be deemed to be separated. An integrated site shall have a unified
overall site design, shared parking, integrated roadway, and pedestrian
systems, common management and rights of constituent businesses to use the
common facilities. Examples of an integrated site are a shopping mall divided
by an internal street or a pedestrian overpass connecting a development with
its parking garage; or
2. Narrow
strips of lands that are contiguous to the property but separated from the
activity.
(c) The
following general requirements shall apply to off-premise signs:
1. The evaluation of a sign's compliance with
the minimum spacing requirements shall only consider off-premise signs that are
visible on the same side of the highway, except as stated below:
i. Directional signs, service club signs and
religious signs, school bus stop shelter signs, and transit bus shelter signs
shall not be considered in evaluating spacing requirements.
ii. Wall signs that are located on opposite
sides of the same building or on opposite sides of adjacent buildings shall not
be considered in evaluating spacing requirements between them, provided that no
parts of these signs can be seen simultaneously by traffic travelling in the
same direction. Such signs shall be considered in evaluating the spacing
requirements to roof signs and ground signs located on the same side of the
highway.
iii. Signs that are
located on opposite sides of the structural steel of the same bridge shall not
be considered in evaluating spacing requirements between them provided that no
part of one sign can be seen simultaneously with a part of the other
sign.
iv. A sign on a railroad
bridge, overpass, building, or other structure that spans a highway or ramp
shall be considered in evaluating spacing requirements to any other sign if
both signs are visible to motorists traveling in the same direction, and the
other sign is located on the driver's right side.
2. The measurement of distance between signs
shall be made in the following manner:
i. The
minimum spacing distance between permitted locations shall be measured along
the nearest edge of the pavement between points directly opposite the edge of
the sign face nearest the pavement edge, and shall apply only to permitted
locations on the same side of the highway. The point of measurement for
back-to-back signs shall be the midpoint between the nearest edge of the
back-to-back sign faces.
ii. Where
a sign located over a highway is considered in measuring the spacing between
permitted locations, the minimum distance between it and another sign shall be
measured from the sign face of the overhead sign to the point of measurement
specified in (c)2i above. Measurements shall only be made to permitted
locations on the driver's right side based on the direction of travel to view
the overhead sign.
3.
Not more than two sign faces or displays at a permitted location shall be
visible to traffic traveling in the same direction. If two sign faces are
placed to be visible to traffic traveling in the same direction (side-by-side
or one above another), the total combined area and dimensions of the
advertising surfaces shall not exceed the maximum area and dimensions allowed.
If sign faces are not visible to traffic travelling in the same direction
(placed back-to-back or in a V-type construction), the maximum advertising
surface area and dimensions shall apply to the sign faces on each side of the
sign.
4. No off-premise sign will
be permitted that will be visible to any highway or portion of a highway that
has been designated as a scenic byway or has been nominated for designation as
a scenic byway.
5. No off-premise
sign will be permitted beyond 660 feet of the nearest edge of the right-of-way
of an interstate or Primary System highway outside of urban areas if it is
visible from the main-traveled way.
6. No off-premise outdoor advertising sign
shall be erected along or be visible to the main-traveled way or any ramp of
the Garden State Parkway.
7. No
off-premise advertising sign shall be erected within the protected area or
protected zone of a scenic corridor where it can be seen from any point within
any portion of a scenic corridor.
8. Any lawful on-premise message may be
displayed on a sign authorized for off-premise use, provided that the sign is
erected and maintained in accordance with this chapter.
9. No off-premise outdoor advertising sign
shall be erected along or be visible to the main-traveled way or any ramp of
that portion of the New Jersey Turnpike not incorporated into the Federal Aid
Interstate Highway System.
(d) Off-premise signs that are visible to the
main-traveled way of any portion of an interstate highway or other limited
access highway within 660 feet of the right-of-way shall comply with the
following:
1. Off-premise signs within 660
feet of the nearest edge of the right-of-way will only be permitted in zoned
and unzoned commercial or industrial areas.
2. No sign shall be located within 500 feet
of an interchange, intersection at grade, or safety rest area. This restriction
prohibits any sign on either side of the highway that would be visible to a
main-traveled way where it would be within 500 feet of the beginning or ending
of pavement widening, within 500 feet of the point of gore, or any point
between those features where the pavement is widened. This distance shall be
measured along the pavement edge of the highway nearest those points.
i. If an interchange lacks a point of
pavement widening, a sign shall not be located in that direction within 1,000
feet of the point of gore.
3. The minimum spacing between permitted
locations shall be 1,000 feet.
4.
The maximum width of the advertising surface area of any sign shall be 60 feet.
The maximum height of the advertising surface area of any sign shall be 25
feet, and the maximum advertising surface area 1,000 square feet, except where
the sign is erected upon or attached to a building. In such event, the maximum
height of the advertising surface area of a wall or roof mounted sign shall be
30 feet, and the maximum advertising surface area shall be 1,200 square
feet.
(e) Off-premise
signs that are visible to the main-traveled way of any portion of a non-limited
access highway on the Primary System within 660 feet of the right-of-way shall
comply with the following:
1. Off-premise
signs within 660 feet of the nearest edge of the right-of-way will only be
permitted in zoned and unzoned commercial or industrial areas.
2. The minimum spacing between permitted
locations shall be 300 feet.
3. The
maximum width of the advertising surface area of any sign shall be 60 feet. The
maximum height of the advertising surface area of any sign shall be 25 feet,
and the maximum advertising surface area 1,000 square feet, except where the
sign is erected upon or attached to a building. In such event, the maximum
height of the advertising surface area of a wall or roof mounted sign shall be
30 feet, and the maximum advertising surface area shall be 1,200 square
feet.
(f) All other
off-premise signs shall comply with the following:
1. The minimum spacing between permitted
locations shall be 300 feet.
2. The
maximum width of the advertising surface area of any sign shall be 60 feet, the
maximum height of the advertising surface area shall be 30 feet, and the
maximum advertising surface area shall be 1,200 square feet.
3. Off-premise signs will only be permitted
in zoned and unzoned commercial or industrial areas.
(g) Off-premise signs visible only to
pedestrian traffic such as boardwalks, train station platforms, and the like
shall not be subject to the spacing requirements of this chapter.