New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 55 - PRIVATE DETECTIVES
Subchapter 1 - GENERAL PROVISIONS
Section 13:55-1.6 - Advertising
Current through Register Vol. 56, No. 18, September 16, 2024
(a) No licensee shall, by the use of any letterhead, advertisement, or other printed matter, or in any manner whatever, represent that he is an instrumentality or agency of the Federal government or of the State of New Jersey or any agency or political subdivision thereof.
(b) No licensee shall advertise, solicit or contract for business in a name different from that under which he is currently licensed.
(c) No licensee shall conduct a business under a trade name unless and until he has obtained the written authorization of the Superintendent to do so. The Superintendent shall not authorize the use of a trade name which, in his opinion, is so similar to that of a public officer or agency, or of that used by another licensee that the public may be confused or misled thereby. The authorization shall require, as a condition precedent to the use of such name, the filing of a certificate of doing business under such name with the county clerk of the county where the licensee's principal place of business is located and with the Secretary of State in the manner provided by law.
(d) No licensee shall offer, by radio, television, newspaper advertisement or any other means of communication, to perform services at any location which is merely the location of an answering service unless full disclosure of that fact is made in the advertisement.
