New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 45A - ADMINISTRATIVE RULES OF THE DIVISION OF CONSUMER AFFAIRS
Subchapter 9 - GENERAL ADVERTISING
Section 13:45A-9.5 - Price reduction advertisements; merchandise advertised as a savings of a percentage or a range of percentages
Universal Citation: NJ Admin Code 13:45A-9.5
Current through Register Vol. 56, No. 18, September 16, 2024
(a) An advertiser offering merchandise for sale at a savings of a percentage or a range of percentages (such as "save 20% or 20% to 50% off") shall, in addition to complying with the provisions of 13:45A-9.2:
1. State the minimum percentage reduction as
conspicuously (such as the same size print) as the maximum percentage reduction
when applicable; and
2. Set forth
the basis upon which the former price was established pursuant to
13:45A-9.6(b), in
close proximity to the percentage reduction. In this regard, terms such as
"competitor's price" or "our regular price" or words of similar import shall be
used to designate the basis for the former price.
(b) Percentage-off discounts made in accordance with 13:45A-9.8 shall be exempt from the requirements of (a) above.
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