New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 44D - PUBLIC MOVERS AND WAREHOUSEMEN
Subchapter 2 - GENERAL LICENSE REQUIREMENTS
Section 13:44D-2.5 - Advertising

Universal Citation: NJ Admin Code 13:44D-2.5

Current through Register Vol. 56, No. 18, September 16, 2024

(a) All advertising by licensees shall include the licensee's:

1. Full licensed name;

2. License number; and

3. Permanent place of business in New Jersey and a New Jersey telephone number.

(b) Advertising shall not be misleading as to the services that the licensee is authorized to render. If a licensee is authorized to perform only public moving or warehousing, the advertising shall not include language that states or implies that the licensee is authorized to render both public moving and warehousing services.

1. A licensee authorized only to provide public moving services shall not use advertising that includes the terms "warehouse," "warehousing," "storage," "storing," "depository," "repository" or other language which indicates that warehousing services may be rendered by that licensee.

2. A licensee authorized only to provide warehousing services shall not use advertising that includes the terms "mover," "moving," "cargo," "carrier," "shipper," "shipping," "lading," "relocation" or other language that indicates that the services of a public mover may be rendered by that licensee.

(c) A licensee who uses advertising that is misleading as to the services that the licensee is authorized to render shall be deemed to have engaged in the use or employment of dishonesty, fraud, deception, misrepresentation, false promise or false pretense pursuant to 45:14D-7(b) and shall be subject to discipline by the Director pursuant to 45:14D-7, 45:14D-16 and 45:14D-20.

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