New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 34 - BOARD OF MARRIAGE AND FAMILY THERAPY EXAMINERS
Subchapter 9 - ADVERTISING
Section 13:34-9.7 - Use of testimonials
Current through Register Vol. 56, No. 18, September 16, 2024
(a) An advertisement containing a lay or an expert testimonial shall be based upon the testimonial giver's personal knowledge or experience obtained from a provider relationship with the therapist or upon the testimonial giver's direct personal knowledge of the subject matter of the testimonial.
(b) Prior to using the testimonial, the licensee shall obtain a signed, notarized statement and release indicating the testimonial giver's willingness to have his or her testimonial used in the advertisement.
(c) A layperson's testimonial shall not attest to any technical matter beyond the layperson's competence to comment upon.
(d) An expert testimonial shall be rendered only by an individual possessing specialized expertise sufficient to allow the rendering of a bona fide statement or opinion.
(e) A licensee shall be able to substantiate any objective, verifiable statement of fact appearing in a testimonial.
(f) Where a licensee directly or indirectly provides compensation to a testimonial giver, the fact of such compensation shall be conspicuously disclosed in a legible and readable manner in any advertisement in the following language or its substantial equivalent: COMPENSATION HAS BEEN PROVIDED FOR THIS TESTIMONIAL.