Current through Register Vol. 56, No. 18, September 16, 2024
(a) Advertising by
driving schools shall conform to the following:
1.
Schools must not publish, advertise or intimate that licensure is guaranteed or
assured upon completion of instruction.
2. Advertisements or signs using a phrase such as
"License or Plates Secured Here" are prohibited.
3. Advertisements such as "no charge for road test
failures" are prohibited.
4. The driving
school may use, on forms, agreements, and similar documents, or in advertising, the
phrase "This school is licensed by the State of New Jersey." No other reference to
the State of New Jersey, the former Division of Motor Vehicles, or the Motor Vehicle
Commission is permitted.
5. The use of
the word "State", in any sign or other medium of advertising, except as permitted in
(a)4 above, is prohibited.
6. A driving
school shall not advertise the address of any location other than the licensed
principal place of business, or a licensed branch office.
7. The driving school shall not advertise any name
or combination of names, or abbreviation of name, other than the trade name by which
the driving school is licensed to do business by the Chief Administrator and which
appears on the driving school wall license.
8. A driving school shall not solicit business, or
cause business to be solicited on its behalf, or display or distribute any
advertising material in such a manner as to give the impression that the business
has some official connection with the Commission or an authorized motor vehicle
agent. This paragraph shall not be construed to prohibit driving schools from
appearing at driver testing locations with vehicles that contain the business name,
license number, address, or telephone number of the driving school, or any sign(s)
or identification required or permitted by this chapter or
39:12-1 et seq.
9. Any advertising used by the driving school in
any medium shall contain the license number of the driving school.
(b) All advertisements and public
representations sponsored, procured, utilized, published, endorsed, presented or
otherwise disseminated by, at the direction or on behalf of a driving school shall
be based on fact and shall not be false, deceptive, or misleading.
(c) Any advertisement through any medium that
cannot be changed, deleted, or withdrawn within a period of seven days or less,
including classified telephone directory advertisements, shall require the approval
of the Chief Administrator or his or her designee prior to printing. A copy of an
advertisement that is subject to the requirements of this subsection shall be
submitted to the Chief Administrator in writing.
(d) A driving school may advertise only those
telephone numbers that are listed for the school's principal place of business or
licensed branch office(s). Telephone calls shall not be received at, call forwarded
to or otherwise transferred to any other location.
