New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 2 - DIVISION OF ALCOHOLIC BEVERAGE CONTROL
Subchapter 24 - TRADE MEMBER DISCRIMINATION, MARKETING, AND ADVERTISING
Section 13:2-24.7 - Marketing initiatives

Universal Citation: NJ Admin Code 13:2-24.7

Current through Register Vol. 56, No. 18, September 16, 2024

(a) Subject to the foregoing provisions of this subchapter, a licensed manufacturer, supplier, importer, wholesaler or distributor may furnish or provide advertising or promotional materials to any retail licensee. Such licensees may provide product samples to retailers and make donations of alcoholic beverages to qualified industry trade organizations and bona fide charitable organizations, only within the terms and conditions of a special permit first obtained from the Director, issued upon a petition establishing and defining its need and use and verifying that all taxes have been paid.

(b) Manufacturers, suppliers, wholesalers or third parties at their direction, may supply retailers with point of sale and consumer novelty items, for advertising purposes, with the following limitations:

1. Supplied items shall be nominal in value, including, but not limited to, napkins, coasters, T-shirts, golf balls and similar items;

2. Provision of such items to retailers may not be conditional upon any purchase by the retailer; and

3. The items shall be brand identified for advertising purposes and intended for use by the retailer and/or distribution to consumers to advertise products or promote brand recognition.

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