New Jersey Administrative Code
Title 13 - LAW AND PUBLIC SAFETY
Chapter 2 - DIVISION OF ALCOHOLIC BEVERAGE CONTROL
Subchapter 24 - TRADE MEMBER DISCRIMINATION, MARKETING, AND ADVERTISING
Section 13:2-24.10 - Advertising and consumer protection

Universal Citation: NJ Admin Code 13:2-24.10

Current through Register Vol. 56, No. 18, September 16, 2024

(a) No manufacturer, importer, registrant, wholesaler, distributor or retailer shall include in any advertising material or in any advertisement, directly or indirectly, any statement, illustration, design, device, name, symbol, sign or representation that:

1. Is false or misleading;

2. Is obscene or lewd;

3. Contains the name of or depiction of any biblical character or religious character or symbol;

4. Portrays a minor or child or items or symbols which are generally associated with children or which tends to induce minors to purchase alcoholic beverages;

5. Tends to create or give the impression that the use of an alcoholic beverage has curative or therapeutic effects or enhances athletic prowess;

6. Offers an alcoholic beverage product for sale to consumers which is not immediately available in reasonable supply at the price, size and age specified, unless advertised at a stated limited quantity;

7. Is in violation of any other provisions of the Alcoholic Beverage Control Act; or

8. Offers alcoholic beverage pricing information in affiliation with other non-identically owned licensees in a communication which fails to truthfully disclose and prominently indicate;
i. The identity of the individual licensee who established the pricing information; and

ii. That the specific prices and products featured may not be available at all businesses represented or indicated as being affiliated.

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