Current through Register Vol. 56, No. 6, March
18, 2024
(a) The purpose
is to avoid any link or implication of association between a school or
university and an insurance company soliciting life insurance unless specific
endorsement by the school has been made.
(b) Student life insurance is life insurance
offered to a person because he/she is enrolled in an institution offering a
post high school education.
(c)
Requirements governing the envelope in which a solicitation is mailed,
delivered or offered are as follows.
1. A
return address must appear in the front upper left corner of the envelope and
must provide the full name and street address of the company, agent or broker
soliciting the insurance, who must be identified as such. Example of a suitable
return address is: Ann Doe, Insurance Agent, 00 Main Street, Chester, New
Jersey 08001.
2. The return address
may not use the term "office of".
3. The envelope may be addressed to "The
Parents of Joan Smith" or to specifically named parents, that is, "Mr. &
Mrs. Smith". The address may not include any combination of words that
indicates that the correspondence is coming from the school itself rather than
the insurance company or agent, nor may it imply that the school has endorsed
the material and supplied the company with information about the student.
Examples of unacceptable modes of address include, but are not limited to, the
following:
i. "The Parents of Registered
Freshman Joan Smith";
ii. "The
Parents of Cornell University Student Joan Smith";
iii. "The Parents of Joan Smith, Yale
Sophomore";
iv. "Tom Jones, Yale
Senior".
4. If the term
"Student Insurance Forms Enclosed" is used on the envelope, it must appear on
one continuous line. For example, it is impermissible to divide the words so
that "student insurance" appears on one line and "forms enclosed" on the
next.
5. The slogan which often
appears on an envelope to the left of the postal meter stamp may not focus on
or mention education. Neutral slogans, such as "Buy Government Bonds" or
"Support Your Local United Fund", are acceptable.
(d) Requirements governing all solicitation
materials, including letters, circulars and informational flyers are as
follows.
1. All material must be clearly
identified as coming from an agent, broker or company, if such is the case, and
these entities must be clearly identified as such.
i. Names and addresses of the soliciting
agent, broker and company must appear at the top of the first page of the
letter or brochure in print size no smaller than 14-point type.
ii. Logos may not be substituted for the
information required above.
2. No connection between the school and the
insurance company, agent or broker is to be implied unless the school has
specifically endorsed the policy being sold.
3. "Office of" is prohibited from use
anywhere on the materials.
4. The
salutation and inside address on the solicitation material may be addressed to
"The Parents of Joan Smith" or to the specifically named parents, that is, "Mr.
& Mrs. Smith". The inside address may not include any combination of words
that indicate that the correspondence is coming from the school itself rather
than the insurance company or agent, nor may it imply that the school has
endorsed the material and supplied the company with information about the
student. Examples of inappropriate modes of address include, but are not
limited to, the following:
i. "The Parents of
Registered Freshman Joan Smith";
ii. "The Parents of Cornell University
Student Joan Smith";
iii. "The
Parents of Joan Smith, Yale Sophomore";
iv. "Tom Jones, Yale Senior".
(e) Records required to
be maintained include the following.
1.
Complete sample mailings must be on file at the home office of the insurer for
a period of five years subsequent to the date of the mailings.
2. The soliciting New Jersey agent or broker
must keep the same records on file as the insurer.
3. The above files shall include:
i. Description of target groups
solicited;
ii. Specimen copy of
mailing;
iii. Date of mailing and
number of pieces mailed.