New Hampshire Code of Administrative Rules
Ins - Commissioner, Insurance Department
Chapter Ins 3200 - SALES OF INSURANCE BY FINANCIAL INSTITUTIONS
Part Ins 3204 - CONSUMER PROTECTION
Section Ins 3204.09 - Advertising of Insurance by a Financial Institution

(a) Advertisements directed to prospective or existing insurance purchasers shall be from a licensed financial institution, agent or insurer.

(b) If insurance advertisements directed to prospective purchasers are included in mailings of bank statements or other documents generated by the financial institution relating to products or services provided by the financial institution, the mailings shall clearly identify the separate sources of the materials.

(c) Notices of cancellation or non-renewal, or other similar communications relating to in-force insurance shall originate with a licensed financial institution, agent, insurance company, insurance agency, or third party administrator, if any, and shall be distinct from deposit account communications or any other financial institution communication.

(d) Insurance statements may include information regarding checking, savings or trust accounts, certificates of deposit, or other banking products or services if the insurance information is segregated from other banking information and if the disclosure requirements of RSA 406-C:8 are otherwise satisfied.

(e) Terminology used in connection with the solicitation and sales of insurance products and services shall be sufficiently different from that used in connection with traditional banking products and services so as to avoid confusion.

(f) Promotional material shall clearly distinguish insured deposit products from uninsured insurance products such that an individual of ordinary intelligence would immediately recognize that the insurance material offered by a licensed insurance agent or insurer is separate from the financial institution's insured deposit product material. In addition, an insurance product shall not have a name which is misleadingly similar to the name of a financial institution so as to reasonably create customer confusion.