New Hampshire Code of Administrative Rules
Agr - Commissioner, Department of Agriculture, Markets, and Food
Chapter Agr 1200 - COMMERCIAL FEEDS
Part Agr 1203 - PET FOOD AND SPECIALTY PET FOOD
Section Agr 1203.02 - Label Format and Labeling

Universal Citation: NH Admin Rules Agr 1203.02

Current through Register No. 40, October 3, 2024

(a) Pet food and specialty pet food shall be labeled with the following information on the principal display panel of the product in the following format:

(1) Product name and brand name, if any, on the principal display panel as stipulated in Agr 1203.03;

(2) A statement specifying the species name of pet, or specialty pet for which the food is intended, conspicuously designated on the principal display panel;

(3) Quantity statement, as specified in Agr 1202.03(u) by weight in pounds and ounces, and metric, liquid measure in quarts, pints and fluid ounces, and metric, or by count, on the principal display panel;

(4) Guaranteed analysis as specified in Agr 1203.04;

(5) Ingredient statement as specified in Agr 1203.05;

(6) Feeding directions if required under Agr 1203.08; and

(7) Name and address of the manufacturer or distributor as specified in RSA 435:21.

(b) When a pet food, or a specialty pet food enclosed in an outer container or wrapper, is intended for retail sale, all required label information shall appear on the outer container or wrapper.

(c) A vignette, graphic, or pictorial representation on a pet food or specialty pet food label shall not misrepresent the contents of the package.

(d) The use of the word "proven" in connection with a label claim for a pet food or specialty pet food shall be prohibited unless the claim is substantiated by scientific or other empirical evidence.

(e) No statement shall appear upon the label or labeling of a pet food or specialty pet food which makes false or misleading comparisons between that product and any other product.

(f) Personal or commercial endorsements may be on a pet food or specialty pet food label provided the endorsement is not false or misleading.

(g) A statement on a pet food or specialty pet food label stating improvement or newness shall be substantiated by the manufacturer and limited to 6 months production.

(h) A statement on a pet food or specialty pet food label stating preference or comparative attribute claims shall be substantiated by the manufacturer and limited to 1 year production, after which the claim shall be removed or re-substantiated.

(i) Raw milk distributed as pet food, or specialty pet food, shall contain a warning statement as follows:

"WARNING: NOT FOR HUMAN CONSUMPTION - THIS PRODUCT HAS NOT BEEN PASTEURIZED AND MAY CONTAIN HARMFUL BACTERIA." ; and

(j) The statement in (i) shall be displayed in a conspicuous manner and not be smaller than the height of the minimum font required by the Federal Fair Packaging and Labeling Act for the quantity statement as shown in Table 1200-16, below:

Table 1200-16 Statement Type Size

Panel Size

Minimum Warning Statement Type Size

<= 5 in. 2

1/16 in.

>5 - <= 25 in.2

1/8 in.

>25 - <= 100 in.2

3/16 in.

>100 - <= 400 in.2

1/4 in.

>400 in.2

1/2 in.

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