Nebraska Administrative Code
Topic - REVENUE, DEPARTMENT OF
Title 370 - Nebraska Lottery Regulations
Chapter 400 - Lottery Game Retailer
Section 370-400-408 - ADVERTISING

Universal Citation: 370 NE Admin Rules and Regs ch 400 ยง 408

Current through September 17, 2024

408.01 Advertisements and promotion activities are a very important part of the public image of the Nebraska Lottery. The participation in advertising and promotional activities by Lottery Game Retailers is essential in a successful Nebraska Lottery. Control of advertising and promotion to prevent false, misleading, or deceptive advertising or promotions is necessary to protect the public perception of honesty, fairness, and integrity of the Nebraska Lottery.

408.01A Advertising or promotions shall not be of a nature to unduly influence any person to purchase a lottery ticket. Advertising may promote the opportunity available to win, but will not promise nor imply that any person will win, or that any person who chooses not to participate has lost anything other than a chance to win.

408.01B Advertising or promotions shall not indicate that a person has a better chance of winning by purchasing a ticket at any specific location.

408.01C Advertising or promotions shall not include false, misleading or deceptive information about the Division or lottery games offered by the Division.

408.02 The Division will provide advertising and promotional materials at no cost to the Lottery Game Retailer.

408.03 The Division may provide logos, game-specific advertising slicks or camera ready copy to be incorporated into other advertising of the Lottery Game Retailer.

408.04 No person, business or entity, including a Lottery Game Retailer shall advertise or include in any advertisement or other promotion the name of the Nebraska Lottery, the name of specific games of the Nebraska Lottery, or the logos of the Nebraska Lottery, except as specifically permitted or required by the Division.

408.04A The logo shall not be modified in any way, including a change in color, without the express written approval from the Division prior to the advertisement being used.

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