006.37A Grade
Levels: 7-12.
006.37B Endorsement
Type: Field.
006.37C Persons with
this endorsement may teach marketing and related business subjects and will
also be endorsed in Cooperative Education-Diversified Occupations for grades 7
through 12.
006.37D Certification
Endorsement Requirements: This endorsement shall require a minimum of 53
semester hours in marketing, management, entrepreneurship and vocational
education including a minimum of 9 semester hours in the foundation,
organization, and administration of vocational education; coordination
techniques; vocational special needs; and the management of vocational student
organizations.
006.37D1 Work Experience: The
endorsement is available only to persons who have either (A) 1,000 verified
hours of paid work experience in marketing, management, or an entrepreneurial
enterprise, OR (B) at least 300 hours of supervised work experience in
marketing, management or an entrepreneurial enterprise under the direction of
the college or university recommending the endorsement.
006.37E Endorsement Program Requirements:
Nebraska teacher education institutions offering this endorsement program must
have on file, within the institution, a plan which identifies the courses and
the course completion requirements which the institution utilizes to grant
credit toward completion of this endorsement.
THE FOLLOWING ARE RECOMMENDED GUIDELINES FOR
INCLUSION AS PART OF THE INSTITUTION'S PLAN UNDER THIS
ENDORSEMENT.
Through the courses identified in its plan, the institution
should prepare prospective teachers to demonstrate the following criteria, or
be able to verify the acquisition of the performance criteria acquired through
work experiences:
A. Demonstrate an
understanding of and be able to apply the foundations of marketing, including
being able to:
1. Describe and implement the
marketing concept;
2. Describe the
role of marketing in the United States economy;
3. Analyze the social impact and ethical
implications in marketing situations;
4. Demonstrate an understanding of micro and
macro economics;
5. Demonstrate an
understanding of marketing in a global economy;
6. Analyze and offer potential solutions to
problems in the realm of international marketing;
7. Analyze and offer potential solutions to
problems in business, management, and entrepreneurship;
8. Demonstrate an understanding of diverse
consumer behavior and its importance to marketing;
9. Demonstrate the use of research strategies
to determine the needs of customers;
10. Demonstrate communication and
interpersonal skills and the application of concepts, strategies and systems
needed to interact effectively; and
11. Identify concepts and strategies needed
for career exploration, development and growth.
B. Demonstrate an understanding of and be
able to apply the functions of marketing, including being able to:
1. Describe and carry out the processes
associated with the development and introduction of a product or service and
delineate the steps involved in purchasing products for resale;
2. Develop and plan channels of distribution
for products in marketing;
3.
Create a pricing strategy for a marketing organization;
4. Develop a promotional mix and promotional
plan for a product or service in response to market opportunities;
5. Develop an advertising plan for a
marketing organization;
6.
Demonstrate the steps in the selling process;
7. Develop a risk management strategy for a
marketing organization;
8. Plan for
budgeting for a marketing organization;
9. Design a marketing information
system;
10. Demonstrate management
skills through creation of a complete marketing plan;
11. Apply the concepts, systems and tools
needed to gather, access, synthesize, evaluate, and disseminate information for
use in making business decisions; and
12. Describe the concepts and actions needed
to determine client needs and wants and respond through planned, personalized
communication.
C.
Demonstrate an understanding of and be able to apply related business
principles and skills, including being able to:
1. Utilize accounting principles in the
solution of financial marketing problems and business decision-making
situations;
2. Explain how
marketing strategies respond to basic economic conditions;
3. Utilize descriptive and inferential
business statistics in the development of market research strategies;
4. Utilize management principles in the
achievement of marketing and entrepreneurial goals;
5. Demonstrate a knowledge of organizational
behavior and human relations in the development of marketing strategies and
plans;
6. Employ technological
developments in marketing including electronic communication, database
management, and word processing skills; and
7. Utilize legal principles to assure
appropriate marketing behavior.
D. Demonstrate an understanding of and be
able to apply the principles and skills of vocational education, including
being able to:
1. Organize and administer a
vocational education program;
2.
Apply cooperative education and work-based learning techniques in an applied
learning context;
3. Adapt
strategies to address the needs of all students in the classroom and in
work-based learning settings;
4.
Manage the vocational student organizations effectively and ethically;
and
5. Integrate the professional
student organization into the curriculum.
E. Integrate core academic areas (reading,
writing, mathematics, science, and social sciences) into marketing
education.
F. Implement marketing
activities using technology.
