006.34A Grade Levels: 7-12.
006.34B Endorsement Type: Subject.
006.34C Persons with this endorsement may
teach journalism writing and production courses, and direct student efforts in
curricular and cocurricular mass media intended for public
consumption.
006.34D Certification
Endorsement Requirements: This endorsement shall require a minimum of 30
semester hours in journalism and mass communications.
006.34E Endorsement Program Requirements:
Nebraska teacher education institutions offering this endorsement program must
have on file, within the institution, a plan which identifies the courses and
the course completion requirements which the institution utilizes to grant
credit toward completion of this endorsement.
THE FOLLOWING ARE RECOMMENDED GUIDELINES FOR
INCLUSION AS PART OF THE INSTITUTION'S PLAN UNDER THIS
ENDORSEMENT.
Through the courses identified in its plan, the institution
should prepare prospective teachers to:
A. Direct and coordinate curricular and
cocurricular activities in journalism and mass communications.
B. Demonstrate an understanding of journalism
and mass communications management and budgeting skills.
C. Demonstrate the skills needed to research
and analyze information.
D.
Demonstrate an understanding of the strategies of writing and speaking for
journalism and mass communications purposes.
E. Demonstrate the ability to use current
technologies in the preparation and production of newspapers, yearbooks, and
magazines, as well as the related forms of mass communications, including:
1. advertising, sales and
marketing;
2. broadcast
journalism;
3. graphic arts and
multimedia design and production;
4. photojournalism; and
5. public relations.
F. Demonstrate knowledge and understanding of
the range and influence of journalism and mass communications technology in
contemporary culture, including being able to:
1. demonstrate knowledge of the history and
current trends of journalism and mass communications;
2. demonstrate an understanding of the
influence of media on culture and on people's actions and
communication;
3. display an
understanding of the role of technology in journalism and mass
communications;
4. demonstrate
knowledge of the law as it applies to journalism and mass communications,
including scholastic journalism; and
5. demonstrate knowledge of free and
responsible journalism and mass communications practices.
G. Demonstrate methods of integrating written
and spoken communication in career preparation.
H. Demonstrate an understanding of and the
ability to apply interpersonal and organizational communication skills related
to journalism and mass communications.
