Missouri Code of State Regulations
Title 2 - DEPARTMENT OF AGRICULTURE
Division 70 - Plant Industries
Chapter 31 - Pet Food
Section 2 CSR 70-31.090 - Descriptive Terms
Universal Citation: 2 MO Code of State Regs 70-31.090
Current through Register Vol. 49, No. 6, March 15, 2024
PURPOSE: This rule defines calorie and fat terms used in the labeling of pet food in order to be consistent with the labeling laws of other states.
(1) Calorie Terms.
(A) "Light."
1. Dog food products bearing the terms
"light," "lite," "low calorie," or words of similar designation shall contain
and state on the label no more than 3100 kcal ME/kg for products containing
less than twenty percent (20%) moisture, no more than 2500 kcal ME/kg for
products containing twenty percent (20%) or more but less than sixty-five
percent (65%) moisture, and no more than 900 kcal ME/kg for products containing
sixty-five percent (65%) or more moisture. The label shall bear a calorie
content statement in accordance with the format provided in
2 CSR
70-31.080. Feeding directions shall reflect a
reduction in calorie intake consistent with the intended use.
2. Cat food products bearing the terms
"light,""lite," "low calorie," or words of similar designation shall contain
and state on the label no more than 3250 kcal ME/kg for products containing
less than twenty percent (20%) moisture, no more than 2650 kcal ME/kg for
products containing twenty percent (20%) or more but less than sixty-five
percent (65%) moisture, and no more than 950 kcal ME/kg for products containing
sixty-five percent (65%) or more moisture. The label shall bear a calorie
content statement in accordance with the format provided in
2 CSR
70-31.080. Feeding directions shall reflect a
reduction in calorie intake consistent with the intended use.
(B) "Less" or "Reduced Calories."
1. For dog or cat food product labels bearing
a claim of "less calories," "reduced calories," or words of similar
designation, the percentage of reduction and the product of comparison shall be
explicitly stated and juxtaposed with the claim in the same size, style, and
color print. The product label shall also bear a calorie content statement in
accordance with the format provided in 2 CSR 70-31.080. Comparisons between
products in different categories of moisture content less than twenty percent
(20%), twenty percent (20%) or more but less than sixty-five percent (65%),
sixty-five percent (65%) or more are misleading. Feeding directions shall
reflect a reduction in calories compared to feeding directions for the product
of comparison.
(2) Fat Terms.
(A) "Lean."
1. Dog food product labels bearing the terms
"lean," "low fat," or words of similar designation shall contain and guarantee
on the label no more than nine percent (9%) crude fat for products containing
less than twenty percent (20%) moisture, no more than seven percent (7%) crude
fat for products containing twenty percent (20%) or more but less than
sixty-five percent (65%) moisture, and no more than four percent (4%) crude fat
for products containing sixty-five percent (65%) or more moisture. The product
label shall bear a maximum crude fat guarantee immediately following the
minimum crude fat guarantee in addition to the mandatory guaranteed analysis
information as specified in
2 CSR
70-31.020(3).
2. Cat food products bearing the terms
"lean," "low fat," or words of similar designation shall contain and guarantee
on the label no more than ten percent (10%) crude fat for products containing
less than twenty percent (20%) moisture, no more than eight percent (8%) crude
fat for products containing twenty percent (20%) or more but less than
sixty-five percent (65%) moisture, and no more than five percent (5%) crude fat
for products containing sixty-five percent (65%) or more moisture. The product
label shall bear a maximum crude fat guarantee immediately following the
minimum crude fat guarantee in addition to the mandatory guaranteed analysis
information as specified in
2 CSR
70-31.020(3).
(B) "Less" or "Reduced Fat."
1. For dog or cat food labels bearing a claim
of "less fat," "reduced fat," or words of similar designation, the percentage
of reduction and the product of comparison shall be explicitly stated and
juxtaposed with the claim in the same size, style, and color print. The product
label shall also bear a maximum crude fat guarantee immediately following the
minimum crude fat guarantee in addition to the mandatory guaranteed analysis
information as specified in
2 CSR
70-31.080. Comparisons between products in different
categories of moisture content less than twenty percent (20%), twenty percent
(20%) or more but less than sixty-five percent (65%), sixty-five percent (65%)
or more are misleading.
*Original authority 1972, amended 1993, 1995, 1997.
Disclaimer: These regulations may not be the most recent version. Missouri may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
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