Michigan Administrative Code
Department - Licensing and Regulatory Affairs
Liquor Control Commission
Advertising
Section R. 436.1321 - Contests and advertising articles
Current through Vol. 24-04, March 15, 2024
Rule 21.
(1) There shall not be advertising of alcoholic liquor connected with offering a prize or award on the completion of a contest, except upon prior written approval of the commission.
(2) Advertising material which does not contain the name of a retail licensee and does not have a secondary value, but explains the production, sale, or consumption of alcoholic liquor may be published and distributed in this state.
(3) Alcoholic liquor recipe literature which does not contain the name of a retail licensee may be published and distributed in this state.
(4) All gambling devices, including punch boards and games of any description used for advertising purposes, are prohibited.
(5) A manufacturer, an outstate seller of beer, an outstate seller of wine, or a wholesaler may sell novelty items bearing brand logo type, upon written order of the commission. These novelty items shall not be sold below their cost by the manufacturer, outstate seller of beer, outstate seller of wine, or wholesaler.
