Michigan Administrative Code
Department - Licensing and Regulatory Affairs
Liquor Control Commission
Advertising
Section R. 436.1319 - Cooperative advertising
Universal Citation: MI Admin Code R. 436.1319
Current through Vol. 24-04, March 15, 2024
Rule 19.
(1) There shall not be cooperative advertising:
(a)
Between a manufacturer, an outstate seller of beer, an outstate seller of wine,
and a retail licensee.
(b) Between
a wholesaler and a retail licensee.
(c) Between a manufacturer, an outstate
seller of beer, an outstate seller of wine, and a wholesale licensee.
(2) A manufacturer, an outstate seller of beer, or an outstate seller of wine may:
(a) Pay the cost of painting the trucks of a
wholesale licensee.
(b) Supply
brand logo decals and advertising mats to a wholesale licensee without
cost.
(c) Use the name of his
wholesaler in his advertising.
(3) The name of a retail licensee shall not appear in the advertising of a manufacturer, an outstate seller of beer, an outstate seller of wine, or a wholesaler.
Disclaimer: These regulations may not be the most recent version. Michigan may have more current or accurate information. We make no warranties or guarantees about the accuracy, completeness, or adequacy of the information contained on this site or the information linked to on the state site. Please check official sources.
This site is protected by reCAPTCHA and the Google
Privacy Policy and
Terms of Service apply.
