Michigan Administrative Code
Department - Licensing and Regulatory Affairs
Liquor Control Commission
Advertising
Section R. 436.1317 - Brand promotion
Universal Citation: MI Admin Code R. 436.1317
Current through Vol. 24-04, March 15, 2024
Rule 17.
(1) A salesperson or a vendor representative may do any of the following, on the licensed premises of a person who is licensed only to sell alcoholic liquor at retail for consumption off the licensed premises, with alcoholic liquor that is owned by the off-premises retail licensee:
(a) Build a display of those brands that are
represented or sold by the salesperson or vendor representative.
(b) Mark the price on those brands that are
represented or sold by the salesperson or vendor representative.
(c) Rotate those brands that are represented
or sold by the salesperson or vendor representative.
(d) Place those brands that are represented
or sold by the salesperson or vendor representative on shelves.
(2) A salesperson or vendor representative shall not remove from shelves, or rearrange or otherwise disturb, any brand of alcoholic liquor that is not represented or sold by the salesperson or vendor representative.
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