Michigan Administrative Code
Department - Licensing and Regulatory Affairs
Liquor Control Commission
Advertising
Section R. 436.1313 - Inside advertising signs and displays

Universal Citation: MI Admin Code R. 436.1313

Current through Vol. 24-04, March 15, 2024

Rule 13.

(1) Except as provided for in this rule, a retail licensee shall ensure that an advertising sign for alcoholic liquor that is used inside the licensee's premises is an unilluminated sign that does not have a total area of more than 3,500 square inches.

(2) The total area of any other sign that is attached to, or a necessary part of, a sign is included in the 3,500 square inches limitation.

(3) A sports/entertainment venue may utilize illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches in the arena area, concourse area, or private suite areas.

(4) Any of the following entities may provide and install illuminated advertising signs and advertising signs that have a total area of more than 3,500 square inches per sign inside the arena area, concourse area, or private suite areas of a sports/entertainment venue as defined by R 436.1001(u):

(a) A brewer.

(b) A micro brewer.

(c) A wine maker.

(d) A small wine maker.

(e) An outstate seller of beer.

(f) An outstate seller of wine.

(g) An outstate seller of mixed spirit drink.

(h) A manufacturer of spirits.

(i) A manufacturer of mixed spirit drink.

(j) A vendor of spirits.

An obvious error in R 436.1313(4) was corrected at the request of the promulgating agency, pursuant to Section 56 of 1969 PA 306, as amended by 2000 PA 262, MCL 24.256. The rule containing the error was published in Michigan Register, 2002 MR 20. The memorandum requesting the correction was published in Michigan Register, 2003 MR 11

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