Michigan Administrative Code
Department - Insurance and Financial Services
Insurance
Accident and Sickness Insurance Advertising
Section R. 500.668 - Enforcement

(1) Each insurer shall maintain, at its home or principal office, a complete file containing every printed, published, or prepared advertisement of its individual policies and typical printed, published, or prepared advertisements of its blanket, franchise, and group policies and certificates disseminated in this state, with a notation attached to each advertisement which indicates the manner and the extent of distribution and the form number of any policy advertised. The files shall be made available for periodic inspection by the bureau. All advertisements shall be maintained in the file for a period from the previous regular report on examination through the next report on examination. Following the completion of a regular report on examination, noncurrent advertising material may be removed from the file.

(2) Each agent shall maintain, at the home agency or principal office, a complete file containing every printed, published, or prepared advertisement which is generated by the agency and which is not product or company specific. Each advertisement on file shall have a notation attached which indicates the manner and the extent of distribution and shall be kept on file by the agency for at least 3 years beyond its last date of use.

(3) Each insurer that is required to file an annual statement which now is, or which hereafter becomes, subject to these rules shall file with the bureau, with its annual statement, a certificate of compliance executed by an authorized officer of the insurer. The certificate shall contain a statement that, to the best of the officer's knowledge, information, and belief, the advertisements which were disseminated by the insurer during the preceding statement year complied, or were made to comply, in all respects with these rules and the insurance laws of this state.

(4) Advertising intended for use in this state shall meet the standards of these rules. National advertising that is not intended for use in this state shall contain a disclaimer for this state.