Code of Massachusetts Regulations
239 CMR - BOARD OF REGISTRATION IN EMBALMING AND FUNERAL DIRECTING
Title 239 CMR 3.00 - Registration Requirements; Standards of Business and Professional Practice
Section 3.19 - Advertisements
Universal Citation: 239 MA Code of Regs 239.3
Current through Register 1531, September 27, 2024
(1) Business cards may be used by any registrant so long as they include the name of a Licensed Funeral Establishment and includes their registration type.
(2) A Type 3 or Type 6 may properly advertise the services offered so long as said advertising is not false, deceptive, misleading or unfair as prohibited by 239 CMR 3.13(9). Advertising not meeting 239 CMR 3.19(2) includes, but is not limited to:
(a) advertisements for a service that cannot
be legally provided by a Licensed Funeral Establishment;
(b) the listing of services of an Apprentice
Embalmer or Funeral Home Assistant;
(c) advertisements that state or imply that,
with regards to pre-need arrangements, a Type 6, Apprentice Embalmer, or
Funeral Home Assistant is a specialist, certified, an expert, or other similar
terms.
(d) advertisements referring
to unregistered individuals or unlicensed funeral establishments. However,
unregistered owners may utilize their names on signs as required by
239
CMR 3.04(2); and
(e) services provided by a Type 6 that do not
fall within the employment of said registrant at a Licensed Funeral
Establishment.
(3) All Advertising for a function or service that must be provided through a Licensed Funeral Establishment must include the name of a Licensed Funeral Establishment.
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