Code of Massachusetts Regulations
234 CMR - BOARD OF REGISTRATION IN DENTISTRY
Title 234 CMR 5.00 - REQUIREMENTS FOR THE PRACTICE OF DENTISTRY, DENTAL HYGIENE, AND DENTAL ASSISTING
Section 5.18 - Advertising
Universal Citation: 234 MA Code of Regs 234.5
Current through Register 1531, September 27, 2024
(1) Illegal Advertising Practices. A dentist may advertise truthful and accurate information pertaining to dental services. Unfair, misleading, deceptive and fraudulent advertising is prohibited.
(2) Advertising Dental Services and Dental Fees.
(a) A dental
service is one that a dentist and/or dental auxiliary performs for a specific
fee.
(b) Dental services advertised
as free or no charge must describe the specific services offered and the
comparative monetary value.
(c) The
period of time during which the advertised fees will be in effect must be
included in the advertisement. Advertised fees for all dental services must be
in effect for a reasonable period of time from the initial date of the
advertisement.
(3) Content of Advertisements.
(a) Any advertisement for dental services,
regardless of medium, must include the following:
1.The name of at least one owner of the
practice who is currently licensed to practice dentistry in the Commonwealth;
and
2.If the dental practice is
organized as a professional corporation pursuant to M.G.L. c. 156A, the name of
at least one of the owners who is licensed to practice dentistry in the
Commonwealth.
(b) The
information disclosed by the advertising dentist in a publication or a
broadcast shall comply with M.G.L. c. 112, § 52A, and other provisions of
234 CMR
2.00: Purpose, Authority, Definitions.
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